The recent death of Steve Jobs has made an impact on many people, not just those in the business community. When the world loses a spiritual old soul like Steve Jobs, it impacts us all through our collective consciousness. We intuitively recognize those souls whose purpose is, at least in part, to inspire us, and when they pass, it affects us deeply. Recently, my spirit guides described to me the difference between the computer industry’s two leading lights, Apple’s Steve Jobs and Microsoft’s Bill Gates. Jobs was a Level 9 Spiritualist, with a Creator primary influence and a Thinker secondary influence. He was on his last life at Level 9, which is always a busy one. Anyone at this stage in their soul’s journey is cramming in experience as they prepare to move up to Level 10. And, like many “spiritual-not religious” Level 9 Spiritualists, he was a Buddhist. The Spiritualist is inspirational and has a desire at this level to impact the world, to make a difference, and to find meaning in what they do. With a strong Creator influence, Jobs had the advantage of deep creativity and intuition. It would have given him easy access to the right side of his brain. And his secondary influence, the Thinker, imbued him with curiosity and intellect. Bill Gates, on the other hand, is a Level 7 Thinker with a primary Educator influence and a secondary Leader influence. All left-brain. And being 50-percent of the way through that level, he’s all about making his mark on the world. At Level 7, many souls feel the pressure to be innovative. It’s a strange time, when younger-soul drive collides with older-soul introspection to push the creative envelope. In this case, in a more intellectual manner. The biggest difference between the two men can be seen in their companies’ products. From the boxes they come in to the advertising used to sell them, Apple’s are all about creativity. Microsoft’s products (in the early days particularly), looked like they were designed by intellectually-centered geeks for the benefit of other intellectually-centered geeks. (No offence to geeks. Where would we be without them?) They were not so much user-friendly as functional, and traditionally more geared toward Thinker and other linear-thinking types. Apple’s innovative use of icons was a major step in making computers user friendly to right-brained soul types like the Creators, Spiritualists, and Performers. Years ago, writer and Apple fan Guy Kawasaki said that when someone told him his company used Microsoft’s computers he’d answer, “Aren’t you creative?” The prevailing attitude was that PCs were fine for CPAs and financial analysts, but hardly the hardware of choice in an ad agency or animation studio. There’s no right or wrong. We humans are multi-faceted creatures. Our preference for one system over another is much to do with our soul type. Just as Apple’s and Microsoft’s products are a reflection of their respective leaders’ personalities.